Work Experience
Canadian Premier League
Creative Content Producer | Oct. 2021 - Present
Lead content creation for major partnership social media activations
Travel to major events to shoot and edit on-the-ground coverage across social media platforms
Assist in development of content plans to support all major marketing campaigns
High Definition Golf
Content Designer | Oct. 2020 - Oct. 2021
Worked with the Director of Marketing to develop all creative assets for both internal and external use
Developed brand guidelines for use by external vendors
Created content in support of multiple high-profile athlete sponsorship deals
Published content and managed multiple web and social media properties
Etobicoke Jr. Dolphins
Content Manager | Volunteer | 2021 - Present
Worked with players and team staff to develop engaging social and web content
Used creative assets to help players build relationships with NCAA and U Sports programs
Freelance
Videographer & Content Creator | 2016 - Present
Shot, edited, and produced projects for a variety of clients in the sports and entertainment industry
Clients include the York Lions, Sudbury Lady Wolves/Hockey Canada, Etobicoke Jr Dolphins, and more
York University Athletics & Recreation
Digital Media Coordinator | Parental Leave Coverage | Summer 2019
Coordinated creative workflow for a team of part-time graphic designers and photographers
Prepared reports and attended meetings with both internal and external stakeholders
Wrote and scheduled social media posts across multiple channels
Videographer & Content Creator | Sept. 2017 - Sept. 2020
Attended events at home and away venues to provide photo and video coverage of games
Edited videos for distribution across all social channels, including YouTube, IGTV, IG Reels, and Twitter
Fulfilled creative briefs from a variety of stakeholders, including team coaches and corporate sponsors
Shake Media (now Giant Creative)
Digital Media Intern | Summer 2017
Edit video and motion graphic projects for London Knights gameday operations
Worked in a variety of roles on set for photo and video shoots
Attended meetings with external clients, serving as the primary contact for several projects
Education
Schulich School of Business
MMKG | 2020
Master of Marketing, graduated Cum Laude.
York University
BFA | 2019
Bachelors of Fine Art, Honours Double Major in Film Production and Communications Studies. Graduated Cum Laude.